This online course caters to retail market-focused businesses, entrepreneurs and businesses with a special focus on technology, social media, brand messaging and customer profiles that can impact your business. With the right training, you can develop the social media expertise to enhance your brand image, improve your marketing message and drive your success. For practical application learning, we ask that you bring an existing business challenge to analyze and utilize in the course curriculum.

What you’ll learn:
•  Build out a social SEO-based strategy
•  How to develop a social media shop style/strategy and why
•  Key elements to focus on to improve your presence
•  How to safeguard your brand reputation and reinforce your message
•  How to utilize social outlets: FB Marketplace & Instagram Store
•  How to design Etsy & Shopify sites
•  How Poshmark taps a youth-driven sector
•  Easy-to-remember tips you can rely on

When: Monday, August 24 &31 and September 14 & 21, from 4-5pm      
Where: Online
Price: $169                                                          
Instructors: Tim and Betty Egan

Learn about funding opportunities to pay for non-degree programs at www.vsac.org/pay/applying-online-financial-aid/vermont-grants

For more information, contact: Ann Nygard, Director of Center for Professional Studies
[email protected]
802.626.4867